Create and configure a subscriber list

In Acumbamail you can create and configure lists of subscribers who receive your email campaigns. In this article we explain how to Create a list of subscribers, how to import and export email addresses and the different configuration and customization possibilities at your disposal.

Create a subscriber list

From the main page of Newsletters click on the Listsbutton, from there you can create and manage your subscriber lists.

create email marketing subscriber list

create email marketing subscriber list


Once inside, click on Create list and fill in the information requested by the form.

  • You must give the list a name, this name will be public for your subscribers if they decide at any time to modify their data. However, once your list is created, in List settings you can determine a public name and a private name for your list.
  • Likewise, your subscribers will see the email associated with the list if they decide to change their data at any given point .

create email marketing subscriber list

create email marketing subscriber list

You have already created your first list, now you can go to the next step of the tutorial that will explain how to add subscribers to your list.

Import subscribers to a list

Once you've created a list,you can import subscribers to it by going to the list menu, selecting the list, and clicking the Subscribers tab.

import email marketing subscribers

import email marketing subscribers

Click the Add button and you will see three different import options.

subscriber import options

subscriber import options

From a CSV / Excel file:


A CSV file is a text document for rendering data as a table and is the standard file type for database sharing. In this file type, columns are represented by commas or semicolons. Commas or semicolons delimit the fields in our list, and each row in a CSV file forms a complete record with a subscriber's data. It is an easily exportable file type from virtually any format where you have your database hosted.

If your list of subscribers is an Excel file, you do not need to export it as csv , but you can directly upload the file. The steps to follow are:

  1. Select CSV/Excel file as the import method.
  2. Then,add the field divider of your file,in Excel files it is always a semicolon (;). If your contact list has a grouping character within the same field, you'll need to point it out. Suppose one of your fields contains a character used to separate fields, for example ",". If one of the fields contained that character, for example "1342.34" it would take it as if it were two different fields. To do this you will need to create a character, for example ";" and put it before and after the value you do not want to be considered as field divider, for example ;1342,34;
  3. Attach the file and click Add.

    import email subscriber list from excelimport email subscriber list from excel

  4. How to get a csv file:
  • From Google Contacts: From your contacts in Gmail: More> Export> Google CSV format (to import into a Google account)
  • From Microsoft Outlook: File> Import / Export> Choose "Comma Separated Values (Windows)> Choose the list> Name the file


Once you have your csv file well formed, you will have to follow these steps:

  1. Select CSV/Excel file as the import method.
  2. Then add the field divider of your file, a semicolon or semicolon, and the separator character between changes if there is a
  3. Finally, check the option of The first line determines the name of the fields if your list already has the name of each field included in the columns, for example, Name , Email ...
  4. Attach the file and click Add.


In some cases the import may take a few minutes to start, as the file is preprocessed to get its encoding. UTF-8 is recommended.
How to update existing subscriber data:

You can overwrite the data of your subscribers already added to a list by doing a new import. The steps you have to follow are the following:

  1. Select the list where you want to modify the data
  2. Click on the Subscribers tab and then on the blue Add subscribers button
  3. Click CSV / Excel File
  4. Attach your file, select the field divider and grouping character between fields if any
  5. Click the tick Update existing subscriber data
  6. Import by clicking Add

Manually:



You can add subscribers one by one. To do this, you must click on the Subscribers tab and then enter manually. A form is displayed where you can enter the subscriber's email. If you already have the fields set up for your list, you'll also need to add the corresponding values for each field.

manually importing subscribers

manually importing subscribers

From a Mailchimp list

You can easily migrate subscribers from your MailChimp lists to one of Acumbamail. For this, it is only necessary to obtain the Api Key that Mailchimp provides and then choose the list you want to import.

From a Google Sheets spreadsheet

You can easily import subscribers from your Google Sheets spreadsheets to Acumbamail. To do this, you will have to select Google Sheets as the import method:

Link your Google Account with Acumbamail to access your spreadsheets and extract their contents. (If you don't grant all the permissions we require, you won't be able to continue with the process.)

Choose the spreadsheet you want to import (from which only the first sheet will be imported)

Once you have chosen the spreadsheet, you can choose the columns of the spreadsheet that are associated with the fields in your subscriber list and once this is done, you can import the contents of your spreadsheet.

Export subscribers

On certain occasions it is necessary to export the subscribers that we have in a list. To carry out this task we must enter our list and click on the Subscribers tab. You can export your subscribers by status. Select the type of subscriber you want to export from the drop-down menu: active (openers + non-openers), openers, non-openers, unsubscribes , hard bounces and complaints .

  • Active Subscribers: Subscribers you can send to, includes both openers and non-openers
  • Opening subscribers: those who have opened at least one of the campaigns that you have associated with that list
  • Non-opener subscribers: They haven't opened campaign you've associated with that list (or haven't received any yet)
  • Inactive Subscribers: Subscribers who, for various reasons, cannot receive your submissions. This category includes casualties, complaints and hard bounces

Once you've selected the type of subscriber you want to export, on the button with the ellipsis, double-click Export Assets (or the status you've selected).

menu export subscribers email marketing

menu export subscribers email marketing

Click Download once it is generated and you will get a list of subscribers in CSV format.

Export subscribers

Export subscribers

Set up a list of subscribers

fields

To edit the fields of our list or that will have the form that we associate with that list, you have to go to the given list and click on the fieldstab. Click the blue Add Fieldsbutton . You can create different types of fields according to your needs:

  • Text
  • Checkbox: t will have a yes or no value
  • List: Allows different limited answer options that will appear as a drop-down menu, for example: language field, options: Spanish and English.
  • Whole number
  • Decimal number
  • Date: it is very important to follow the standard DD / MM / YY HH: MM or DD / MM / YYYY HH: MM
  • Long text
  • IP
  • URL

The fields in a list will allow you to customize values for each subscriber at the campaign level, both in the template or body of the message, and in the subject of the campaign. You can also create segments within a list to target shipments to.

email marketing list fields

email marketing list fields

Email marketing campaigns come with a default link so that the subscriber can modify the data on the list. Therefore, you have the option that the fields you configure are visible and editable by the subscriber, hidden or visible but not editable.

field options email marketing list

field options email marketing list

Create segments within a list

You can create segments (subgroups) within a list to which you can send a campaign later. To create a segment within a list, select the given list and click the Segments tab. Click New Segment.

You can create segments based on three parameters:

  • The fields you've set up in the list

You can set one or more conditions based on the fields you've previously set in the list. The condition for creating the segment can be that all the fields set are met or that at least one of them is met and you can set it in the Send to those who meet > All or Any of.

edit email marketing list segment

edit email marketing list segment

  • By behavior of subscribers in campaigns sent to that list

You can create a segment to send to a subgroup in the list based on the behavior you've had with a given campaign, such as a subscriber segment that didn't open an X campaign. To do this, select Behavior as the condition.

segment options email marketing list

segment options email marketing list

  • By subscriber quality

Also, you can create a segment within the list taking into account the quality of 0 to 100 of the subscriber based on the interaction they have with your shipments (to know more about email marketing and leadscoring see our blog guide). Select quality as a condition and set the values you want. Remember that you can combine these three types of segmentation conditions with each other.

segment options email marketing list

segment options email marketing list

To export a segment, click the ellipsis button next to each segment and select the Preview Segmentoption.

Cleaning lists, Facebook audiences and other advanced features

With the PRO and Enterprise plans you will have access to premium functionalities for list management:

- Facebook audiences to connect lists or segments to Facebook custom audiences to create specific ads for your subscribers on Facebook and Instagram.

- Analyze the quality of a list (if there are emails included in spam traps or non-existent).

- Automatically remove subscribers who do not meet certain parameters (for example, who have not opened a campaign for more than six months) with the list optimizationtool.

- Calculate the best time slot for sending emails at the account level

You can see all the advanced features included in the PRO and Enterprise plans here.

View the import history of a list

You can check the imports you've made in a list over time by accessing the specific list by clicking the Subscribers tab,selecting the ellipsis button, and finally Viewing Import History.  

import history email marketing list

import history email marketing list

In this section you can also see in detail the import errors that have occurred in the process, the most common are:

  • If you have a free account, you can only import a maximum of 250 subscribers from all your lists. If your list exceeds that number, the import will fail before reaching the 250 imported email addresses
  • If an email has already been imported previously, it will appear as an error so that there are no duplicates in the list
  • Your row is not validly formatted or empty

How to find and edit a specific subscriber

If you want to see the specific data of a subscriber, the campaigns they've received, and what status they have (if the subscriber has unsubscribed, you'll also be able to see from what specific campaign), you have two ways to see these specific data:

  • By entering your full email in the search engine of the main list menu, in Newsletters > Lists

search subscriber list email marketing

search subscriber list email marketing

  • You will be able to see which list or lists it is included in and, if you click on their email, you will be able to see the behavior it has had with the campaigns received (if they clicked on an X campaign, if they have not opened a campaign Y...)

subscriber history email marketing list

subscriber history email marketing list

You can also search for a specific subscriber in the list, in this case you do not need to enter the specific subscriber's email, it only includes a part, such as a domain @ example.com. To search for it, click on the list, go to the Subscribers tab, and put your email or a part in the search engine. By clicking on your email, you will access the history of the campaigns you have received.

subscriber status email marketing list

subscriber status email marketing list

If you want to change subscriber data or download the campaign history you received, click the ellipsis button when you select it and click Edit or Generate Details File.

edit subscriber email marketing list

edit subscriber email marketing list

How to move a subscriber from one list to another

You can move a specific subscriber from a list by following these steps:

  • Go to the specific list you are on
  • Go to the Subscribers tab
  • Search for the subscriber in the search bar or by status

move subscriber from one list to another

move subscriber from one list to another

  • Select the specific subscriber by checking the box to their left
  • In the drop-down menu resulting from Select an action Select Move the selected ones and then select the list of your choice

move subscriber from one list to another

move subscriber from one list to another

How to remove a subscriber from a list

To remove a specific subscriber from a list (simply not appearing on the list, it is not the same as unsubscribing ), you have two ways to do it:

  • From the main menu of Lists within Newsletters , double click on the specific list in which the subscriber is located
  • Once inside, go to the Subscribers tab
  • Search for the subscriber in the search bar or by status

remove specific subscriber on an email marketing list

remove specific subscriber on an email marketing list

  • Select the specific subscriber by checking the box to their left
  • In the drop-down menu resulting from Select an action click on Delete selected

remove specific subscriber on an email marketing list

remove specific subscriber on an email marketing list

How to unsubscribe a subscriber

When you unsubscribe a subscriber, they go from being an active subscriber (who can receive your emails) to an inactive one (who is still present on the list, is not deleted, but will no longer receive your emails). It is important that you bear in mind that unsubscribes are global to all lists, that is, when a subscriber is marked as unsubscribed from a list, they will automatically be unsubscribed from all lists in which they are included.

To unsubscribe a specific subscriber from a list, you have two ways to do it:

  • From the main menu of Lists within Newsletters , double click on the specific list in which the subscriber is located
  • Once inside, go to the Subscribers tab
  • Search for the subscriber in the search bar or by status

unsubscribe a subscriber

unsubscribe a subscriber

  • Select the specific subscriber by checking the box to their left
  • In the drop-down menu resulting from Select an action click on Unsubscribe selected

unsubscribe a subscriber

unsubscribe a subscriber

Excluded list or blacklist: how to unlist an entire list

We recently included the option to unsubscribe from one to all subscribers in a particular list. This option is especially useful if we want to make sure that we are not sending subscribers to that list under any circumstances, since the casualties are global to all lists.

To unsubscribe an entire list, go to the main list menu, then double-click the ellipsis button to the right of the list you want to be an excluded list.

email marketing excluded list

email marketing excluded list

Some considerations about this feature:

  1. This process is irreversible,once you unsubscribe all subscribers included in this list, they will remain as low.
  2. Because the unsubscribes are global to all lists, if you imported a subscriber included in the excluded list into a subscriber list, the subscriber would automatically appear as off. This way, you make sure you won't accidentally send emails to excluded emails.
  3. You can only have one list of excluded for each Acumbamail account.
  4. This option is especially useful if you have a list of cancellations from another email marketing platform and you want Acumbamail to also record these cancellations and thus ensure that these cancellations will no longer receive your shipments to comply with the GDPR.

    List settings

    If you want to update the general data of your list once you have already created it, you can do so at all times by selecting the list you want to modify from the main list menu, clicking the ellipsis button and selecting Settings.

    In this part you can change the name of the list in Acumbamail, the public name of the list (which your subscriber will be able to see when it is enlisted in the list or wants to modify data), the default sender of that list and the language. You can also add other data such as company, address, or phone.

    email marketing list adjustments

    email marketing list adjustments

    Unify lists

    You merge two or more lists into a single one. Before you begin the process, consider these considerations:

    • The process is irreversible. Once you merge the lists, you will not be able to go back.
    • The list(s) will automatically be unified into the largest list.


    To merge two or more lists in one, follow these steps:

    • Go to the main menu of Lists within the Bulletins section

    • Select the lists you want merge by checking the boxes to the left of each one

    • On the right side, open the Select an action drop-down menu and click on Join lists

    Duplicate lists

    You can easily duplicate a list from the main menu of lists within Newsletters.

    Once inside, click the Tabs button to ellipsis right of the list you want to duplicate and select Duplicate List from the drop-down menu.

    duplicate email marketing lists

    duplicate email marketing lists

    Once you select this option, the process may take several minutes depending on the volume in the list. Select the name for the duplicate list and click OK when the pop-up window skips. The duplicate list will appear in the list menu in a couple of

    Remove repeating subscribers on different lists

    We have recently added the option to be able to directly delete subscribers who are repeated in different lists. This feature is especially useful if you have a plan per number of subscribers with unlimited submissions, since in this plan total subscribers and not the only ones count.

    To remove repeat subscribers, simply go to the main list menu, select two maximum lists by clicking on their boxes, and then in the drop-down menu of Select an action click on Delete repeated subscribers.

    remove repeat subscribers email marketing

    remove repeat subscribers email marketing

    Some considerations to consider about this feature:

    • Once you select the two lists where you want to check the repeated ones, you will be able to see the number of repeats and select in which list the subscribers will stay from among the lists you have selected before confirming the action.
    • Once you confirm the action, the process cannot be undone, that repeat will be removed from the list or lists that you have not selected. However, you can always re-import it if you need it.

remove repeat subscribers email marketing list

remove repeat subscribers email marketing list

      Customize notifications for a list

      In Acumbamail we have incorporated a new system so that you can customize the emails and pages that are shown to your subscribers in the subscription and cancellation process.

      To do this you must go to the main page of Lists and select the list on which you have created the registration forms. Once there, you can access the different customization options through the Notifications section.

      confirmation email

      Customize global values

      You can change the common aspects that will be shown in the confirmation email and the confirmation and unsubscribe pages, through the "General settings" option.

      You can make changes regarding the logo, colors of the texts, content or background as well as modify the appearance of the buttons.


      Customize Confirmation Email

      To modify the confirmation email you must continue scrolling in the section to the "Confirmation email" option, you can enable and disable this option whenever necessary, from this section.

      confirmation email

      In it you will be shown the available options to customize with your information, you can make the changes you need. To see how they will be shown to your subscribers, press the "Preview" button will open a pop up so you can check the appearance.

      Don't forget to save your changes by clicking update once you're done.


      Customize Confirmation Page

      To modify the confirmation page you must continue scrolling in the section to the "Confirmation page" section. you can make the changes you need. In this case you have two options:

      - Link: You can direct your subscribers to your own confirmation page, you can add your own url in this section, unicmanete you must verify the domain, to confirm that it is your property.

      - Custom fields: You can customize your own message through the custom fields, adapting the page to your needs.

      confirmation page

      Don't forget to save your changes once you're done.


      Customize Unsubscribe Page

      To modify the unsubscribe page you must scroll to the last section of this section, you will find the " Unsubscribe Page" Once in it, the customizable options will be shown such as: title, description, button text and show the reasons for cancellation, clicking on them you can make the changes you need. Within the "Description" section you can insert the text

      If you have unsubscribed by mistake click here

      This will allow your subscribers to re-register in case they have unsubscribed by mistake.

      edit unsubscribe page

      Don't forget to save your changes once you're done, by clicking "Update"

      For practical tips on how to manage your email marketing lists, you can consult our specific guide.