Create RSS Campaign
RSS type campaigns allow you to schedule recurring shipments to send updates from an RSS feed or source at the frequency of your choice. In this article, you have everything you need to create an RSS type campaign.
In this article:
Create RSS campaign
Creating an RSS type campaign in Acumbamail is very similar to the creation of a classic campaign, following the same 5 steps.
The first step is to access the Newsletters view and then Campaigns. Next, click on the New campaign button and select Create in the RSS section.
Next, we explain how to create an RSS campaign step by step.
Enter RSS source for the campaign
In step 1 of campaign creation, you must fill in the same fields as in the case of a normal campaign:
- Campaign name (internal use name)
- Sender's email and name
- Subject and preheader
- Link customization
- Google Analytics settings
Likewise, this type of campaign has an additional field in which you must enter a source from which the RSS data will be collected. An example would be https://acumbamail.com/blog/feed/:
Use TAG in RSS campaigns
When you are in step 4 of designing your campaign, you can add custom tags that will display the personalized content of your RSS source.
In an RSS campaign template, you can use the following tags:
RSS tags:
| *|RSS_NAME|* | It is replaced by the name of the RSS source (<title> within <rss>) |
| *|RSS_LAST_POSTN|* | Displays a list with the linked titles of the N (default 5) last posts not counting the most recent (<title> within <item> with link to <link> within <item>) |
| *|RSS_LAST_SUM_POSTN|* | Displays a list with the titles and summaries of the N (default 5) last posts not counting the most recent (<title> within <item> with link to <link> and its <description>) |
| *|RSS_LAST_SUM_IMG_POSTN|* | Displays a list with the titles, photos, and summaries of the N (default 5) last posts not counting the most recent (<title> within <item> with link to <link>, its <media:content> and its <description>) |
Tags for the most recent post (tags within <item> in your feed):
| *|RSS_POST_TITLE|* | The post title (<title>) |
| *|RSS_POST_TITLE_WITH_LINK|* | The post title with link to the post (<title> with link to <link>) |
| *|RSS_POST_AUTHOR|* | The post author (<dc:creator>) |
| *|RSS_POST_DATE|* | The post publication date (<pubDate>) |
| *|RSS_POST_LINK|* | The permanent link of the post (<link>) |
| *|RSS_POST_IMAGE|* | The post image (<media:content> or from <enclosure>) |
| *|RSS_POST_SUMMARY|* | The post summary (<description>) |
| *|RSS_POST_CONTENT|* | The full content of the post (<content>) |
These tags will allow the content included in the email to be dynamic and vary the post title, the URLs of the links, etc.
Here is an example in which each time the campaign is sent, the value *|RSS_POST_TITLE|* would be replaced by the title of the most recent post and *|RSS_POST_LINK|* by the link to the most recent post. In this case, we have added it to the button.
Schedule sending of the RSS campaign
Finally, in step 5 of campaign creation, corresponding to sending, you can choose when you want to send the campaign recurrently:
