Using TAGs in email templates

Include TAGs in the template

To personalize your sends with values tailored for each subscriber, such as including their name or a custom URL in the campaign template, you can use customizable tags. To set up these tags, you will need to edit the fields of the list associated with the send first and ensure that each subscriber has a value assigned for that specific field.

Once we have the fields properly configured, as you can see in the image above, go to Campaigns and create a new campaign. In step 2, select the list or lists where you have configured these fields.

• In step 4 of the design of the selected template, add a text block and double-click on it.
• Type @
• A menu will appear with all the fields you have previously configured. Select the one you want to include in the template.

Another alternative is to copy and paste the tag command, which you will find in the list fields section, in a column called "Command to paste the tag." The appearance of the tag is *|EMAIL|*

In this way, this tag will be replaced in the email received by the subscriber with the value that the subscriber has in the list field (Name, email, phone, etc.)

Global TAGs

Our templates add certain default TAGs that you must include in your campaigns, and they are as follows:

• View in browser: *|BROWSER_VIEW|*
• Unsubscribe: *|UNSUBSCRIBE_URL|*
• Modify subscriber data: *|MODIFY_SUB_URL|*

In the Settings section of the list, you can fill in your company's contact information with the name, address, and phone number, which you can include in your template with the following tags:

• Company name: *|LIST_COMPANY|*
• Address: *|LIST_ADDRESS|*
• Phone: *|LIST_PHONE|*

TAGs in the campaign subject

You can also include personalized values for each subscriber in the campaign subject.

To do this, you must first have edited and previously set the fields in your subscriber list.

1. In the specific list, in the Fields tab, copy the command of the tag you wish to add to your subject, for example, *|NAME|*
2. Go to the campaign where you want to include the tag in the subject. In step 1, paste the corresponding tag

In this way, when the send is made to the subscriber, this tag will be replaced by a personalized value.

Remember that you can also include emojis or emoticons in your campaign subjects. By accessing the link, you will see a selection compatible with different devices and email providers; just copy and paste to include them in your subject.