Create and publish landing pages

In the Pages section of the platform, you can easily create, design and publish landing pages for your email and SMS campaigns. In this article you will be able to know all the steps for it.

In this article:

Create a new landing page

In this section, you will find the button to create a New page .

new pagenew page

Select template

Then you can select one of our fully customizable responsive design templates, or start with a blank one to create your own design from scratch.

selection of predesigned landing page templatesselection of predesigned landing page templates

Once the template is selected, you'll need to name this page. This name is only for your internal management, it will not be visible at any time.

landing page namelanding page name

Page settings

In the next section you will find the general settings of the page.

The Title and Description sections will be used for meta tags and <description> that they are taken into account by search engines to display on search result pages.</description>

In addition, you will be able to add the UTM values necessary to track the performance of the page through Google Analytics. You'll be able to use utm_source to check the source of traffic (e.g. landing)and utm_campaign to identify the specific landing your users came from (e.g. My First Landing). In the section Add your own scripts you can include other types of tracking codes that you need to use. If you select this option, remember to correctly close all the tags you include.

landing page settingslanding page settings

Share the page

Here you will see the URL of the page, and a button ( Activate page ) to publish or hide it.

share the landing pageshare the landing page

If you have contracted a Pro or Enterprise plan, in this section you will also have the option to verify your domain to customize the URL of your landing page. To do this, you will have to create an A record in your hosting provider (where you have acquired your domain) with the value 185.2.150.182 to be able to verify its ownership:

customize landing page domain

Design the page

Finally, you can modify the design of the template with a Drag & Drop editor similar to the one used to edit email templates, which guarantees a responsive design and correct HTML without the need to have prior knowledge about it.

editor drag & drop de landing pageeditor drag & drop de landing page

Content

In the Contents section,you can add the different content blocks you need for your Page, including title, text, images, buttons, separators, Social Media buttons, custom HTML code, video, stickers, and animated GIFs.

You just have to drag the block you need to the editor, and modify it as necessary. In the case of images, stickers and GIFs, our editor has an internal search engine so that you don't have to leave it; you can search for content by keyword and add it directly.

editor de landing page editor de landing page

Also, if you double-click on any of the content blocks included in your landing page, in the menu on the right, at the bottom, you can add an internal link on the page . All you have to do is select the destination module and activate the Block identifier.

Then, double click on the button where you want to add the link, in Action> Type of link select Internal link and in Scroll to the module to which you want to redirect.

landing page editor content propertieslanding page editor content properties

Rows

In the same way as in the email template editor, you can both modify the layout of the page through empty rows (only containing structures) or embed a series of predefined rows (with a series of contents distributed in a specific way) or reuse your own saved rows. For more details, see the homonymous section of the article on the template editor.

editor filas landing pageseditor filas landing pages

Insert a form

Likewise, in the Rows section you can include a classic type form that you have previously created in an Acumbamail list.

Once you have the subscription form that you want to add to the landing ready , you just have to click on the drop-down menu that appears in Rows to select the Forms option (classic type only) .

insert form in landing pageinsert form in landing page

Next, select and drag where you want to include the form on your page. Now, when users access your landing page and complete the subscription process, they will automatically be included in the Acumbamail list where you have created the form .

form inserted in landing page

form inserted in landing page

Settings

In this section you can configure the general aspects of the page such as the width of the content area,background colors, default font or the color of the links.

editor ajustes landing pageseditor ajustes landing pages

Check the reports

Once your landing page is public, you can check their reports in the Reports section within Pages. You can access the following information:

  • Visits your landing page has received since you published it
  • Total clicks that have been made on your page. Below you can see exactly which links have been clicked
  • Subscribers: if you have embedded a classic form , times when a person has completed the registration
  • Scroll: Times when your Page has been navigated
  • Read the page: Times the page has been browsed (and at least more than 10 seconds have been spent on it)
  • Conversion rate: The conversion rate for your Page. If you include a form, the subscription percentage
  • Last event: the last time changes have been reported to your landing page

landing page report

landing page report

If you want to know more about how to design effective Landing Pages to increase your conversions visit our guide about it.