Create and publish landing pages

Create a new landing page

In this section, you will find the button to create a New page .

Select template

Then you can select one of our fully customizable responsive design templates, or start with a blank one to create your own design from scratch.

Once the template is selected, you'll need to name this page. This name is only for your internal management, it will not be visible at any time.

Page settings

In the next section you will find the general settings of the page.

The Title and Description sections will be used for meta tags

In addition, you will be able to add the UTM values necessary to track the performance of the page through Google Analytics. You'll be able to use utm_source to check the source of traffic (e.g. landing)and utm_campaign to identify the specific landing your users came from (e.g. My First Landing). In the section Add your own scripts you can include other types of tracking codes that you need to use. If you select this option, remember to correctly close all the tags you include.

Share the page

Here you will see the URL of the page, and a button ( Activate page ) to publish or hide it.

If you have contracted a Pro or Enterprise plan, in this section you will also have the option to verify your domain to customize the URL of your landing page. To do this, you will have to create an A record in your hosting provider (where you have acquired your domain) with the value 185.2.150.182 to be able to verify its ownership:

Design the page

Finally, you can modify the design of the template with a Drag & Drop editor similar to the one used to edit email templates, which guarantees a responsive design and correct HTML without the need to have prior knowledge about it.

Content

In the Contents section,you can add the different content blocks you need for your Page, including title, text, images, buttons, separators, Social Media buttons, custom HTML code, video, stickers, and animated GIFs.

You just have to drag the block you need to the editor, and modify it as necessary. In the case of images, stickers and GIFs, our editor has an internal search engine so that you don't have to leave it; you can search for content by keyword and add it directly.

Also, if you double-click on any of the content blocks included in your landing page, in the menu on the right, at the bottom, you can add an internal link on the page . All you have to do is select the destination module and activate the Block identifier.

Then, double click on the button where you want to add the link, in Action> Type of link select Internal link and in Scroll to the module to which you want to redirect.

Rows

In the same way as in the email template editor, you can both modify the layout of the page through empty rows (only containing structures) or embed a series of predefined rows (with a series of contents distributed in a specific way) or reuse your own saved rows. For more details, see the homonymous section of the article on the template editor.

Insert a form

In the content tab you will find a block called "Form". This allows you to include a classic subscription form that you have previously created in one of your Acumbamail lists .

To include the form you just have to drag this block to the position of the landing page where you want it to appear. You must click on the "Add form" button, within the block, to see a configuration popup. In this popup you just have to select which form you want to add and click on the "Confirm" button. Immediately after, you will see how the form is added in your design.

Insert a survey

In the content tab you will find a block called "Survey". This allows you to include a survey that you have previously created.

To include the survey you just have to drag this block to the position of the landing page where you want it to appear. You must click on the "Add survey" button, within the block, to see a configuration popup. In this popup you will only have to select which survey you want to add and click on the "Confirm" button. Immediately after, you'll see your survey cover added to your design.

For more information regarding the inclusion of surveys in landing pages, check this article.

Include content from an external content source

In the content tab you will find a block called "Content Source". This allows you to include your imported content from a previously created content source .

To include your content you just have to drag this block to the position of the landing page where you want it to appear. You must click on the "Add content" button, within the block, to see a configuration popup. In this popup you will only have to select the source of content of interest and click on the "Next" button. In a second step, you can select exactly which contents are to be displayed and with what elements (including or not title, image, description, etc.). Immediately afterwards, you will see how a new row appears showing the selected contents.

For more information regarding the inclusion of your content in landing pages, review this article.

Settings

In this section you can configure the general aspects of the page such as the width of the content area,background colors, default font or the color of the links.

Check the reports

Once your landing page is public, you can check their reports in the Reports section within Pages. You can access the following information:

• Visits your landing page has received since you published it
• Total clicks that have been made on your page. Below you can see exactly which links have been clicked
• Subscribers: if you have embedded a classic form , times when a person has completed the registration
• Scroll: Times when your Page has been navigated
• Read the page: Times the page has been browsed (and at least more than 10 seconds have been spent on it)
• Conversion rate: The conversion rate for your Page. If you include a form, the subscription percentage
• Last event: the last time changes have been reported to your landing page

If you want to know more about how to design effective Landing Pages to increase your conversions visit our guide about it.