Integrating Acumbamail with your website's Google Analytics account will allow you to fully monitor subscriber behavior from campaign email marketing website on your website.
Tracking your campaigns by integrating Google Analytics lets you track the links you've sent on your campaign.
How to integrate Google Analytics with Acumbamail?
- First of all, if you do not yet have a Google Analytics account associated with your website, you must go to the Google Analytics website and register from the "Create an account" button, for this you must have a Gmail account.
Once you have registered, you will have to enter on your website (on each of the pages) the tracking code that will be provided to you and you will have already integrated Google Analytics into your website.
- Now it only remains to integrate Acumbamail with Google Analytics. It's very simple, you have to create your campaign and in the first step, in Advanced Options activate the "Activate Google Analytics" option.
- Once this option is checked, you will have all the links in your campaign connected to your Google Analytics by means of UTM values. If you double-click, you can customize the utm values to your liking so that they appear as well as source (utm_source) and campaign (utm_campaign) in your Google Analytics
- This is an example of the analysis you would have in Analytics: