Google Analytics
Integrating Acumbamail with your website's Google Analytics account will allow you to fully monitor the behavior of subscribers coming from an email marketing campaign on your website.
Tracking your campaigns by integrating Google Analytics allows you to track the links you have sent in your campaign.
How to integrate Google Analytics with Acumbamail?
- First, if you do not yet have a Google Analytics account associated with your website, you should go to the Google Analytics website and register using the "Create an account" button; for this, you will need a Gmail account.
Once you have registered, you will need to enter the tracking code they provide on your website (on each of the pages), and you will have integrated Google Analytics into your website. - Now you just need to integrate Acumbamail with Google Analytics. It is very simple; you have to create your campaign and in the first step, under Advanced options, activate the "Enable Google Analytics" option.
- Once this option is checked, all the links in your campaign will be connected to your Google Analytics via UTM values. If you double-click, you can customize the UTM values to your liking so that they appear as source (utm_source) and campaign (utm_campaign) in your Google Analytics.
- This is an example of the analysis you would have in Analytics:
