Customize the links of your campaigns
The personalization of the links will allow your email campaigns to have a more personal appearance and your customers will be more willing to click on your links.
This customization does not affect the deliverability of the campaigns nor does it affect in any way the possibility of entering the spam folder. However, what can prevent your campaigns from spamming is verifying the domain of the email you use as a sender in your campaigns.
In this article:
Why customize the domains of your links
Acumbamail modifies the links that appear in your emails so that all of them pass through our platform. The objective of this is to allow us to track the users who click on the links in your email, giving added value to the statistics of the campaigns and allowing you to know how many people have clicked on the links and which ones they have clicked on more occasions.
Link customization options
To customize the domain of your links you have the following options:
Link your own subdomain
It is the best option, since you will get users to identify your brand more easily and are more predisposed to click on your links.
First, you'll need to create an A record in the subdomain you want to appear in your emails. You will have to do this at the provider where you have registered your domain (1and1, godaddy, dondominio, etc). Let's imagine that your domain is company.com, and you want to use the subdomain newsletter.company.com for tracking your emails. You have two options, if you are a PRO or Enterprise user you should create the following record, which allows you to have HTTPS links:
Registration Type: A | Domain: newsletter.company.com | Value: 184.108.40.206
Otherwise, you should create the following record, which allows you to have HTTP links:
Registration Type: A | Domain: newsletter.company.com | Value: 220.127.116.11
Once the record is created, you can check if it has been propagated in step 1 of your campaign by entering the domain and clicking on Verify domain.
Choose a word to create an Acumbamail subdomain
In case you do not have access to modify the data of your domain, we allow you to choose a word (only letters and without spaces) that your customers quickly relate to your company (the name of this, for example) and with it we will build the links of your campaigns.
If, for example, your company is called "Zapatos Pérez" and you choose the word "zapatosperez", all the links of your campaigns will be of the form: