Create an autoresponder campaign

The campaigns autoresponder allow the user to send an email automatically at the moment in which a previously specified event takes place.

The advantage of these campaigns is that they allow you to predefine simple answers at the time you consider most interesting for sending. In case you need to create more complex automatic flows, see the information about our Automations feature.

Create a campaign autoresponder 

The process of creating an autoresponder campaign is very similar to creating a campaign regular. The only difference is that you will find one more step in which you will have to define the trigger (event that starts the automatic sending) and the time of the shipment.

To create your campaign autoresponder, go to the Campaigns view within Newsletters. Once there, click on the New campaign button and select AutoResponse.

Selecting campaign type

Step 1: Configuration

In step 1 of creating campaign, you must fill in the same fields as in a normal newsletter campaign:

step 1 of creating campaign autoresponder

Step 2: Lists

In this step you will be able to select the list that your campaign autoresponder will receive.

Keep in mind that you will only be able to select a single list of subscribers, without the possibility of sending to a segment within the list.

step 2 of creating campaign autoresponder

Trigger selection

In step number three you can select the trigger you want to start your campaign autoresponder and the fixed sending frequency.

step 3 of creating campaign autoresponder

The types of triggers you can select are:

When the Subscriber opens a campaign

The autoresponder will be automatically sent to subscribers who open a previous campaign already sent.

You can select previous campaigns already sent by clicking on the drop-down menu once you select this option.

email opening trigger

When the subscriber clicks on any link in a campaign

The autoresponder will be automatically sent to subscribers who click on any link within a particular campaign.

click trigger on any link

When the Subscriber clicks on a specific link in a campaign

The autoresponder will be automatically sent to subscribers who click on the selected link of the chosen campaign.

click trigger on specific link

When the subscriber signs up for a list

The autoresponder will be sent automatically to subscribers who register on the chosen list.

You can choose whether you want them to receive this autoresponder only subscribers who sign up from activating the campaign, or that it is also sent to subscribers who were already on the list.

high trigger in a list

When a subscriber date field matches today's date

The autoresponder will be automatically sent to subscribers whose chosen date field matches today.  This feature allows emails to be sent on specific dates such as birthdays. 

To do this, you must have at least one date-type field with your subscriber's date of birth:

fields date of birth list email marketing

Then, in step 3 of creating a campaign autoresponder, select DD/MM if you want it to be sent annually each day that matches the date (for example, a birthday) or DD/MM/AA if you want it to be sent only once (for example when you reach a certain age).

birthday trigger

In this video we explain how to create a birthday greeting campaign autoresponder step by step:

Shipping time

Once the type of trigger has been chosen, it is only necessary to define when it will be sent. You can choose between these two options:


A few days (or a single day) of the week and one hour are selected, and it will be when the autoresponder is sent to subscribers who have fulfilled the selected condition.

For example, we may send a welcome email to the list only during the days of the week, and not on weekends.

frequency of sending campaign autoresponder fixed

When X time elapses after the event

A time is selected, and when that time elapses after the above event the time will be campaign.

We can select this option if we want to send something specifically a couple of days after the subscriber opens a certain campaign, or clicks on a certain link, for example.

frequency of sending campaign autoresponder after trigger event

X time before the event

Finally, you can also send a campaign autoresponder before the event you have selected is completed. For example, one day before the subscriber's birthday.

This option will only work for the date trigger.

frequency of sending campaign autoresponder before trigger event

Check reports

You can check the reports of your campaigns autoresponder in the Reports section of the platform. To learn more about how to interpret and improve your results, visit this article about it.