Customize the links in your campaigns

Personalizing links will make your email campaigns look more personal, and your customers will be more willing to click on your links.

This personalization does not affect the deliverability of the campaign nor does it affect the possibility of landing in the spam folder. However, what can prevent your campaign from going to spam is verifying the domain of the email you use as the sender in your campaigns.

Why personalize your link domain

Acumbamail modifies the links that appear in your emails so that all of them pass through our platform. The purpose of this is to allow us to track users who click on the links in your email, adding value to the campaign statistics and allowing you to know how many people have clicked on the links and which ones have been clicked on the most.

Link personalization options

This section describes the two existing alternatives for personalizing your link domain.

Link your own subdomain

This is the best option, as it will make it easier for users to identify your brand and be more inclined to click on your links.

First, you must create an A record in the subdomain that you want to appear in your emails. You will need to do this with the provider where your domain is registered (1and1, GoDaddy, DonDominio, etc.).

If your domain is company.com and you want to use the subdomain newsletter.company.com in your email links, you will need to create the record as shown in the following table, depending on whether you are a Pro or Enterprise user (otherwise, you will only be able to have HTTP links and not HTTPS).

O nce the record is created, you can check if it has propagated in step 1 of your campaign by entering the domain and clicking on "Verify domain."

Choose a word to create an Acumbamail subdomain

If you do not have access to modify your domain's data, we allow you to choose a word (letters only and no spaces) that your customers quickly associate with your company (the name of it, for example) and with it, we will construct the links for your campaigns.

For example, if your company is called "company" and you choose the word "mycompany," all the links in your campaigns will be in the form: