Create and publish landing pages

Create a new landing page

In this section, you’ll find the button to create a New page.

Select the template

Next, you can select one of our fully customizable templates with a responsive design, or start with a blank one to create your own design from scratch.

Once the template has been selected, you’ll need to name this page. This name is only for your internal management and will not be visible at any time. 

Page settings

In the next section, you’ll find the general page settings. 

The Title and Description sections will be used for the meta tags <title> and <description>, which are taken into account by search engines when displaying search result pages. 

In addition, you can add the UTM values needed to track the page’s performance through Google Analytics. You can use utm_source to check the traffic source (for example, landing) and utm_campaign to identify the specific landing page your users come from (for example, My first landing page). In the Add your own scripts section, you can include any other tracking codes you need to use. If you select this option, remember to correctly close all the tags you include. 

Share the page

Here you can see the page URL and a button ( Activate page) to publish or hide it.

If you have purchased a Pro or Enterprise plan, in this section you’ll also have the option to verify your domain to customize your landing page URL. To do this, you’ll need to create an A record with your hosting provider (where you purchased your domain) with the value 185.2.150.182 in order to verify its ownership:

Design the page

Finally, you can modify the template design with a drag & drop editor similar to the one used to edit email templates, which guarantees you a responsive design and correct HTML without needing any prior knowledge of it.

Content

In the Content section, you can add the different content blocks you need for your page, including title, text, images, buttons, dividers, social media buttons, custom HTML code, video, stickers, and animated GIFs.

Simply drag the block you need into the editor and modify it as needed. For images, stickers, and GIFs, our editor has a built-in search engine so you don’t have to leave it; you can search for content by keyword and add it directly.

Also, if you double-click on any of the content blocks included in your landing page, in the menu on the right, at the bottom, you can add an internal link on the page. All you need to do is select the destination module and activate the  Block identifier.

Then, double-click on the button where you want to add the link, in  Action > Link type select Internal link and in Scroll to the module you want to redirect to.

Rows

In the same way as in the email template editor, you can both modify the page layout using empty rows (containing only structures) and embed a series of predefined rows (with a series of content distributed in a specific way) or reuse your own saved rows. For more details, see the section of the same name in the article about the template editor.

Insert a form

In the content tab, you’ll find a block called "Form". This allows you to include a classic-type subscription form that you have previously created in one of your Acumbamail lists.

To include the form, simply drag this block to the position on the landing page where you want it to appear. You must click the "Add form" button inside the block so that a settings popup appears. In this popup, you only have to select which form you want to add and click the "Confirm" button. Immediately afterward, you’ll see the form added to your design.

Insert a survey

In the content tab, you’ll find a block called "Survey". This allows you to include a survey you have previously created.

To include the survey, simply drag this block to the position on the landing page where you want it to appear. You must click the "Add survey" button inside the block so that a settings popup appears. In this popup, you only have to select which survey you want to add and click the "Confirm" button. Immediately afterward, you’ll see your survey cover added to your design.

For more information about including surveys in landing pages, review this article.

Insert from content source

In the content tab, you’ll find a block called "Content source". This allows you to include your content imported from a previously created content source.

To include your content, simply drag this block to the position on the landing page where you want it to appear. You must click the "Add content" button inside the block so that a settings popup appears.

In this popup, you’ll need to select the content source of interest and click the "Next" button. In a second step, you can select exactly which content should be displayed and with which elements (including or excluding title, image, description, etc.). Immediately afterward, you’ll see a new row appear showing the selected content.

For more information about including your content in landing pages, review this article.

Settings

In this section, you can configure the general aspects of the page such as the content area width, background colors, default font, or link color.

View reports

Once your landing page is public, you can view its reports in the Reports section under Pages. You can access the following information:

• Visits your landing page has received since you published it
• Total clicks that have been made on your page. Below you’ll be able to see exactly which links were clicked
• Subscribers: if you have embedded a classic form, the number of times a person has completed registration 
• Scrolls: The number of times your page has been navigated 
• Reads the page: The number of times the page has been browsed (and users have spent at least more than 10 seconds on it)
• Conversion rate: your page’s conversion percentage. If you include a form, the subscription percentage 
• Last event: the last time changes to your landing page were reported 

If you want to learn more about how to design effective landing pages to increase your conversions, visit our guide on the subject.