PRO and Enterprise plans
Acumbamail's PRO and Enterprise plans offer advanced tools to get the most out of your email marketing campaigns. Once you purchase one or the other, you can check the extra features included in your plan at any time from the My extras section in the details of your plan. In this article we explain in detail how to use the features included in both plans:
In this article:
- Sending to each subscriber at their busiest time
- Automatic resend to unopened
- Check the quality of your campaigns
- Best time slot analysis
- List optimization
- List quality
- Facebook audiences
- Priority support
- Email marketing consulting
- White label
- Priority in the delivery queue
- Testing on different devices
- Dedicated IP
- Custom domain for landing pages
- Personalized data processing contract
Sending to each subscriber at their busiest time
Our system analyzes the previous behavior of each subscriber with your previous campaigns, and will be sent to each one at that moment in which statistically they have more chances of opening the email within the next 24 hours from sending the campaigns. You'll find this feature in step 5 of campaign creation and you'll need to enable it before proceeding with sending.
Automatic resend to unopened
You also have the possibility to resend the campaign to those who have not opened it, with a new subject (you can not resend it with the same subject as the first time), when the time you have configured for it in this same section has passed. You'll find this feature in step 5 of campaign creation and you'll need to enable it before proceeding with sending.
Check the quality of your campaigns
This feature will evaluate different parameters of your campaign.
Firm SPF y DKIM
DKIM and SPF configuration and sender domain verification have a direct impact on deliverability. This analysis will tell you if both processes have been carried out correctly.
Analysis with SPAM Assassin
Spam Assassin is a tool that analyzes the factors that can make your submission fall into SPAM filters. In case it finds an error that you must correct, it will indicate it in this section.
Link analysis
We will also analyze all the links included in your campaigns, and that their corresponding URL's work correctly.
Analysis of forbidden words
There are a number of words that it is advisable not to include in the subject or body of the email, as they are commonly used in spam emails or illegal practices such as phishing. If you have included any of these words in your campaign, you can consult them in this section.
Best time slot analysis
Based on the data from your previous campaigns, we will analyze which is the best time slot for your campaigns to get more openness and interaction, and this time will appear available for you to schedule your shipments.
To activate this feature, select the Calculate range option in the Extras section on shipments from the My extras tab:
List optimization
In the Lists section within the Newsletters section on the left panel of your account, double-click on one of your lists and go to the Advanced tab.
With the Optimize List option, you'll have access to a section where you can program parameters so that your subscribers are automatically deleted in the event that they return a certain number of soft bounces, haven't opened X campaigns, don't open campaigns in a certain time, or don't click on links. This way you will keep a list with the most active subscribers and you will get a higher percentage of open rate and increase deliverability.
List quality
In the Lists section within the Newsletters section on the left panel of your account, double-click on one of your lists and go to the Advanced tab.
In the Analyze List Quality section you can see the quality of your list subscribers. This analysis runs an internal algorithm that looks for emails that may belong to purchased databases, hard bounces , spam traps (emails that antispam services use to detect low-quality lists), emails from temporary domains, blacklists, etc.
Once the analysis is complete, it will give you the possibility to remove those subscribers from your list. For security, at no time are those subscribers shown. Once you confirm to remove these subscribers, they will be automatically removed from the list and the process is irreversible .
Finally, the analysis tool will give your list a quality score.
If you want to keep the clean list of low-quality emails at all times, remember to repeat this process each time you import to your existing list.
Facebook audiences
With this option, you can generate Facebook audiences from your subscriber lists to advertise your products and services through this social network.
To create an audience, you need to go to the Audiences tab within a specific subscriber list:
Once there, you will have to click on Login Facebook to connect Acumbamail and your Facebook account.
Select your account, grant the relevant permissions and you will already have Acumbamail linked to Facebook.
Next, click New audience for your ads.
You'll need to name your audience and select your company's ad account (you'll need to have permission to it from your personal Facebook). Here you will have the option to sync with Facebook the complete list or just a segment you have previously created. Select the audience already created on Facebook where you want to add your subscribers, and then click Add.
Priority support
At Acumbamail we are committed to offering the best assistance to all our clients. However, with the Enterprise plan, your queries will have priority when it comes to being answered and resolved.
Email marketing consulting
If you have a contracted PRO plan, you will have the possibility of requesting a free email marketing consultancy per month so that we can examine your campaigns in detail and help you improve them in all aspects.
On the other hand, if you have an Enterprise plan you can request a consultancy with our team when you need it, and you will be assigned an Account Manager specifically dedicated to helping you optimize your email campaigns.
White label
These two plans also allow you to customize the platform and split your plans among multiple clients. To find out how to create an agency account, you have all the information in this article.
Priority in the delivery queue
Your campaigns will have priority in the delivery queue, avoiding possible delays in case the volume of campaigns is higher than usual that day.
Testing on different devices
In the last step of campaign creation, you can preview the email on different devices, email clients and browsers. Each trial has an added cost of two euro, but with the PRO and Enterprise plan you will have 10 and 100 free trials per month respectively.
Dedicated IP
With the Enterpise plan you have the possibility to send your emails from a dedicated IP. Once you have contracted the plan, contact our support team to proceed with its configuration.
Custom domain for landing pages
With both plans you have the possibility to create and publish your landing pages using your own domain in the resulting URL. For more information, you can access our landing page guide here.
Personalized data processing contract
All our customers with a payment plans can sign a standard data processing contract, reviewed by our GDPR advisor to comply with all guarantees.
However, those customers with a contracted PRO or Enterprise plan that, by company policy, require to make modifications to that contract, or that we review a specific one of theirs with our advisor, can contact our support team to review it. You can access more detailed information about our data processing in this article.