Consult and interpret campaign reports

Summary

In the first section, the Summary tab, you can check the general data of the campaign.

Campaign Summary

First, you will see the sending date , the sender's name and email , the subject and the number of recipients.

Status of delivered mails

Below you can see the current status of the emails that have been delivered both numerically and in a graph. This way you can see important metrics such as the opening rate or the number of complaints ( remember that a high number of complaints can cause your mailing to be cancelled ).

Status of sent emails

The status of the emails sent will indicate the number of them that have been delivered correctly, and those that have returned a soft bounce (which will retry after a while), or a hard bounce ( remember that a high number of hard bounces can cause your shipment to be canceled ).

• Delivered emails: These are the emails that have arrived in your recipients' mailbox. This category includes both opened and unopened emails, as well as complaints. We understand a complaint as each time a user has manually marked your submission as spam.
• Soft bounces: Sending error when the email has not been able to be delivered to the recipient temporarily, for example, because the inbox is full at the time of receiving the email. When a soft bounce occurs, the server will make another (or other) subsequent delivery attempts, generally after the rest of the campaign has been sent correctly.
• Hard bounces : Sending error when the email ISP (Gmail, Yahoo, Hotmail, etc.) recognizes the email as not existing. This may be because the email no longer exists or has some type of typo. It is important to avoid hard bounces as much as possible, since they affect the reputation of your sending domain since email ISPs penalize sending emails from them that do not exist.
• Complaints: This status occurs when the recipient email addresses mark the email as spam or unwanted.
• Unsubscribe: This occurs when the recipient of the email clicks on the unsubscribe link. Although it is not common, there are certain antivirus and antispam system configurations that, if they detect that the email is spam, make an automatic call to unsubscribe from said subscription.

Remember that you have more information about all these concepts in our article on essential metrics in email marketing .

General information

The general information section offers you the total number of emails sent , delivery errors ( hard bounce or soft bounce ) , unsubscriptions , date and time of the last opening, and the number of unique clicks (or number of recipients who clicked on the email).

Advanced

In the Advanced section of your campaign's reporting section, you can view other types of data that will help you evaluate your delivery.

Opening devices

In this section you can check the percentages of the type of device on which your campaign has been opened, which will help you adapt future sendings to the most common devices.

What does it mean that the opening device is Google Proxy?

Sometimes Gmail caches images (preloads them) before the email is opened. In this way, when the person opens the email they are seeing a preloaded view of that email and not the original, so it is not possible to know if they have opened their Gmail email from their mobile phone, computer or tablet.

Top ISPs

You will also be able to find out which email clients (Gmail, Yahoo, Hotmail, others) your subscribers open the campaign through, and the statistics for each of them.

Evolution of shipping by time

This graph tells you how your shipment has evolved over time visually.

Origin of the openings

By placing the mouse over each country on the map, you will be able to see the number of openings that have occurred in each of them.

Openings Navigator

You will also be able to know which browsers and email clients your email has been opened in.

The email client is the application, program or web address from which email is accessed. The most common are:

• Gmail
• Outlook
• Thunderbird
• Apple Mail
• Opera Mail

Opening operating system

Likewise, information on the operating system used to carry out the openings is also available.

click map

In the Click Map section you can see your template and the percentage of subscribers who clicked on each link compared to the total number of those who opened the email. This information is very useful for improving the design of your template in terms of the use of links, buttons and calls to action.

URL tracking

You can also view a list of the unique clicks that each link included in the email has had. For each of them, you can see the details of which subscribers have clicked by clicking the action menu button (button with the numbers ellipsis).

Subscriber details

Finally, you will be able to consult in detail about each subscriber included in the shipment, discriminating them according to whether they are Open , Unopened , Clicks , Hard Bounces , Soft Bounces , Complaints and Unsubscriptions .

For each subscriber, you will be able to see the date they opened the email, the country, the city, the number of times they have opened it, the list they belong to and their status on it, and the quality calculated based on their interaction with your emails. You will be able to generate a file to download with these subscribers, or create a new list based on the filter you have chosen.

Compare the results of two or more campaigns

In addition to viewing all these statistics for each campaign, you have the option to compare these results between two and ten of them. Just select the campaigns you are interested in, and click on the Compare button.

In this way, you will be able to see a graphic comparison of the results of the campaigns you have selected.

If you want to know more about what the most important statistics are, how to interpret them and how to improve them, visit our Guide to the most important metrics in email marketing.