Customize the links of your campaigns

Personalizing links will make your email campaigns more personal, and your customers will be more likely to click on your links.

This customization does not affect the deliverability of the campaign nor does it affect the likelihood of it ending up in the spam folder. However, what can prevent your campaign from ending up in the spam folder is verifying the domain of the email you use as the sender in your campaigns.

Why customize the domain of your links

Acumbamail modifies the links that appear in your emails so that they all go through our platform. The goal of this is to allow us to track users who click on the links in your email, adding value to your campaign statistics and allowing you to see how many people clicked on the links and which ones they clicked most often.

Link customization options

This section describes the two options available for customizing your link domains.

Link your own subdomain

This is the best option, as it will make it easier for users to identify your brand and be more likely to click on your links.

First, you'll need to create an A record on the subdomain you want to appear in your emails. You'll need to do this with the provider where your domain is registered (1and1, Godaddy, dondominio, etc.).

If your domain is company.com and you want to use the newsletter.company.com subdomain in your email links, you'll need to create the record as shown in the table below, depending on whether you're a Pro or Enterprise user (otherwise, you'll only be able to have HTTP links, not HTTPS).

Once the record is created, you can check if it has been propagated in step 1 of your campaign by entering the domain and clicking "Verify Domain."

Choose a keyword to create an Acumbamail subdomain

If you don't have access to modify your domain information, we allow you to choose a word (letter only, no spaces) that your customers quickly associate with your company (your company name, for example), and we'll use it to build links for your campaigns.

If, for example, your company name is "company" and you choose the word "mycompany", all your campaign links will be like this: