Social Network Management

In Acumbamail you can now analyze, manage and measure the success of all your digital content.

Access to features

You will be able to access Social Networks from the left main menu as a new entry, as long as your user is a PRO or if you have a basic plan and are not interested in uploading it to a Pro plan, you can activate the Social Networks module upgrade as an extra. This extra is only accessible if you have a basic plan. For more information about how extras work, you can consult this article.

Features according to plan

The following table describes exactly what each user will find based on the plans or plan assigned to them:

Type of user	Access
Free	It's not possible
Basic Plan	It's not possible
Basic Plan + Social Media Extra	Included
Plan Pro	Included
Plan Enterprise	Included

What is it for?

With this new module you will be able to know what happens on your website and in your Social Media:

Monitor your web or blog

Which pages are most successful, most visited, and how much time do your readers spend?
Are your campaigns working?
Which social media carry the most traffic?
Analyze your social mediaFacebook, Twitter, Instagram, Google My Business, Twitch, YouTube o LinkedIn.
Know in real time which followers are active at that moment in order to establish interactions with them or publish content that may seem relevant to them.
Analyze your competition on the main social media: Instagram, Facebook, Twitter, Twitch and YouTube.
Analyze the performance of your online advertisingen Facebook Ads, Google Ads y TikTok Ads.
Manage and optimize your ads to get the most out of them and make your strategies as profitable as possible.

How does it work

If you have just accessed, configure each of your social media accessing from the menu.

Analytics

Analyze how your strategy has worked.

Select the social network you want to analyze and choose what period of time you want to know your performance

You will see the content divided into three large sections, although everything will depend on the social network you want to analyze.

Growth of your community: where you can know how your profile is evolving, your number of followers and what your audience is like (demographics).
Posts: Analyze the overall performance of your content on each social network and each post individually to know which ones work best and which ones you can optimize.
Analysis of your competition: analyze the strategy, profile and publications of your competitors to learn from their content and get ideas.
In the "Summary" section you have the metrics of all social media connected together and one by one ordered from highest to lowest.
In the Real Time section you can analyze what is happening at this precise moment on your website.

Inbox

See all the conversations generated related to your posts.

You can filter by social network, private messages, comments

Planning

Calendar

Organize all your publications in a calendar.

This planning function is very simple to use once you know what you want to publish and the best times to do it. All you have to do is follow these steps:

Select the day and time you want to publish in the calendar.
Add an image, video, GIF, or link.
Once scheduled, it will be published automatically.

What things can you do?

Publish the same content on several social media at once.
Drag images from your computer to attach them to the post.
If you place a link at the end of the text, the link will be expanded with the image and description preview.
Post up to 10 images, an animated gif, or a video.

Once the scheduled posts are published, they will appear in green in the calendar.

Time slots marked in dark blue are your best hours, that is, when you are most likely to get more interaction.

Create a new publication

Click on the option "Create new publication"
Select the network or social media you want to post to
Create a template of your publication but if you want to edit it according to the Social Network, click "Edit by social network"
Select the time and day you want to schedule publishing
If you want to add a GIF, image or video, add it at the bottom

On the right you can see the preview of the post. You can see how it looks both on desktop and in mobile format and filter by social network.

Image Editing

This option is available for all social media to post to.

What can you modify?

Cut out.
Edit: Editing options for brightness, exposure, contrast, etc.
Add filters.
Include stickers: You can add logos or images on the photo.
Draw on the photo.
Frame: They are applied on or around the image.
Censor: Possibility to pixelate the selected part of the image.
Resize.

Image bank

Find the photo you need in the image bank.

The page where the multimedia content comes from is Pexels, an image bank with a large library for you to get the ideal photo for your post.

Find the perfect photo with Pexels recommendations.
Search by keyword based on the content of your post.
Filter by dominant color by typing the color code.

What social media can I plan?

Recommendations

INSTAGRAM
You can publish in two different ways:
- Plan posts with a video, photo, Reel or carousel automatically.
- Plan long videos or stories with notifications.
In the case of automatic publishing, it can be an image, a video, a Reel or a carousel.
FACEBOOK
- Program images in JPEG or PNG format and 30 MB maximum size. In 1200×1200 for square images and 1200×900 for horizontal.
- Schedule videos in MP4, MOV or GIF format up to 4 GB and 240 minutes maximum.
- Program reels from 4 to 60 seconds in vertical format.
TWITTER
- Images in JPG, PNG or GIF format up to 5 megabytes.
- Videos: in MP4, MOV or GIF and up to 512 MB, with 2 minutes and 12 seconds of maximum duration.
LINKEDIN
- Images
  - Format: PNG or JPEG
  - Weight: max. 5MB
  - Recommended size: 552 pixels wide x 276 high
  - Ratio: from 3:1 to 2:3 (width/height). If the ratio is higher, the image is centered and cropped.
- Videos
  - Format: MP4 or GIF (no MOV supported).
  - File size: minimum 75 KB and maximum 512 MB
  - Video length: minimum 3 seconds and maximum 15 minutes.
GOOGLE BUSINESS PROFILE
You can publish for both the Publications section and the Photos section. Depending on how you plan, it will be published in one or the other section
- Text: post is published.
- Text + link: post with button and image taken from the link.
- Text + image: post with image.
- Text + link + image: post with image with button.
- Image (without any text): Posted as a photo.
PINTEREST
- Images in .PNG or .JPG format and a maximum of 20 MB. It is also recommended that you use a 2:3 ratio of 1000X1500.
- Videos: MP4 format or in a different one that the planner is responsible for adapting, it must last between 4 and 15 seconds and have a maximum weight of 500 MB.
TIKTOK
- Videos: size less than 50Mb, the duration must be minimum of 3 seconds and maximum of 60, MP4 format (if you upload it in .mov the platform transforms it automatically) and a resolution higher than 540px.
YOUTUBE
- Videos: longer than 60 seconds and with rectangular orientation, 1:1 format. Maximum size: 500MB
- Shorts: Videos of less than 60 seconds in portrait orientation: 1:1 or more vertical.

Record

Filter by social network to know the status of your publications, you can see if they are published, still pending publication, in draft or if they have given an error.
In the search engine you can find any publication by keywords.
Delete posts you've created that you didn't like or error.

Autolistas

An autolist is a set of several posts that you can share on different social media automatically. You can schedule this content on a regular basis. Define on which days and times you want it to be published automatically and you can start it, pause it or circulate it so that your social media are always active.

Share content manually, through a CSV file or with an RSS feed.

Create an autolist

Click on "Create new autolist"

Name: Name that defines the content that will contain the list.
Global settings:
Repeat: Circular list. Once a piece of content is published, it moves to the bottom of the list to be republished when it's time again. Otherwise it will be removed from the autolist and will not be republished.
Shortener: Shorten your URLs automatically.
Networks to publish: Activate the social media in which you want to simultaneously share your publications.
Programming: Select the days and times of the next publication.
List content. You can do this in three ways:
- Manual: Click on write new and write each post.
- CSV: Upload the CSV file with all the data of the posts you want to add to your autolist. The CSV file will have two columns, the first for the text of the post and the second for the URL of the image you want to add, which is optional. You can configure the character that will be used as a separator between the two columns. If you want to add an image, it must be previously adapted to each social network.
- RSS feed: This is a file generated by some websites that contains the information published by that website. This RSS is updated every time new content is published on the blog.
  The first thing to do is enter the URL of the feed and click on search. If the file is correct, the recent content contained in the feed file will be discovered.
  
  Next, fill in the following information:

SmartLinks

A link to manage all publications. Connect your audience with your strategic content and make the most of the potential of your bio link. Drive traffic to any website, social network or content. Increase sales, conversions and visits. Measure the performance of the links to know how they are working: detailed data of the visits to the link and CTR. Create as many buttons or clickable images as you need, sort them by sections and lead your followers to content that generates conversion. Landings, forms, sales pages... You decide.

Customize your SmartLink:

Customize the url of your smartlink: mtr.bio/yourname.
Add a logo, name and description.
Customize the background, buttons and grid of the images.
Set the buttons you need and link your images, videos and posts.
Copy your unique and personalized link and paste it in the bios of your Social Media, electronic signature of your email or in any other support that allows you to click.

Do you know how your ads work in Google Ads, Facebook Ads, and TikTok Ads?

Connect your accounts and you can create your own ads and campaigns from the tool, in addition, manage the performance of your ads and analyze them with interactive graphics.

Reports

Automatically generate reports in PDF or PPT with all your statistics from all the social media you have connected to the platform.

These reports can be customized with your company data by selecting the following aspects:

Time period you want to include in your report.
Tailor and customize reports using reusable templates:
- Choose which sections you want to include, metrics you want to appear, and the maximum number of rows in lists.
  Mark which networks, which sections, and the order of tables.
- Design your own backgrounds
  Add a custom background to pages
- Choose corporate colors
Your company or agency logo (which will appear at the bottom of each page)
You can choose between 8 languages when generating your report or when creating templates
Schedule the periodic sending of the report to the address you want
Any PDF or PPT

Review the history of the last 10 reports generated, when it was made, what it included and in what period.

Frequent questions

Up to how many brands can be integrated into social media?
With an Acumbamail account only one.
Do you have to have special plans within those social media?
No.
Can it be compared with competitors? How many can be added for comparison?
Yes, up to 100 different accounts. You only need the username of your competitors. You can observe your competitors on Facebook, Twitter, Instagram, Twitch and YouTube.
In the reports, how many emails can I add to receive the report monthly?
There is no limit.
If I have a multi-user account, can I know who made a post?
No. The multi-users who access with your Acumbamail account depend on the main account. All posts, regardless of status, are made with the main account. Only users with the Manager and Administrator roles can access.
Are SmartLinks like landing?
Yes.
Can followers' emails be used to create a list?
No.
Can I connect a personal LinkedIn account?
Yes. But only to publish. Only company account analytics are obtained.
What is the capacity for analysis?
If we talk about history, it is 2 months back from the moment a social network is connected, except for the number of followers that we can not know. That is, this data is taken at the moment you connect to the social network. If we talk about metrics and for example you have a year, you could check the metrics of the full year plus the 2 months ago that were obtained when connecting the account for the first time.