Abandoned cart in Shopify with Zapier

Zapier is an app that automates processes between different apps. Thanks to our integration, you can find out and save which customers have abandoned their cart in your Shopify store, so you can then notify them via an email marketing campaign. On this platform, Shopify has several triggers to include in your Zaps (automations). One of them is the New Abandoned Cart trigger, which lets you find out the details of a customer who has not completed the purchase process.

And how can I send campaigns to these subscribers?

For example, you could set up a Zap with two main steps, the first would be a New Abandoned Cart trigger, while the second step would be the action of adding or updating a subscriber in Acumbamail (Add/Update Subscriber) , this way, you can send campaigns to these lagging customers.

When setting up the Zap, it is important to know what relevant data exists and what we want to do to store that data so that we can then segment and send an email campaign. The new abandoned cart trigger offers us many attributes such as the cart ID, the items that make up the cart, and more general data, such as the customer's country of origin or the time at which it was abandoned. We can then add to our lists, but first you can see an example of a response in the following image.

(To see all available attributes, you can visit the official documentation for new abandoned carts on Shopify API.)

After this, you can format the fields obtained through any of Zapier's actions (In this case, the abandoned cart creation date is formatted).

Later you can configure the add subscriber action to take the fields you want from the previous actions and the trigger

This way you can add your subscribers to remind them to complete the purchase.

In addition to this example, you can use the rest of the actions and triggers to automate your marketing flows. Develop your creativity with Acumbamail and make the most of your time!