Social Media Management

At Acumbamail, you can now analyze, manage, and measure the success of all your digital content.

Access to functionality

You can access Social Networks from the main left menu as a new entry, as long as you are a PRO user or if you have a basic plan and are not interested in upgrading to a Pro plan, you can activate the improvement of the Social Networks module as an extra. This extra is only accessible if you have a basic plan. For more information about how extras work, you can check this article.

Features according to plan

The following table describes exactly what each user will find according to the rate or plan they have assigned:

User type	Access
Free	Not possible
Basic Plan	Not possible
Basic Plan + Social Networks Extra	Included
Pro Plan	Included
Enterprise Plan	Included

What it's for

With this new module you can know what happens on your website and on your social networks:

Monitor your website or blog: Which pages are most successful, most visited and how much time do your readers spend? Are your campaigns working? Which social networks bring more traffic?
Analyze your social networks: Facebook, Twitter, Instagram, Google My Business, Twitch, YouTube or LinkedIn. Know in real time which followers are active at that moment to be able to establish interactions with them or publish content that may seem relevant to them.
Analyze your competition: on the main social networks: Instagram, Facebook, Twitter, Twitch and YouTube.

Analyze the performance of your online advertising: on Facebook Ads, Google Ads and TikTok Ads. Manage and optimize your ads to get the most out of them and make your strategies as profitable as possible.

How it works

If you have just accessed, configure each of your social networks by accessing from the menu.

Analytics

Analyze how your strategy has worked.

Select the social network you want to analyze and choose the time period you want to know your performance.

You will see the content divided into three main sections, although everything will depend on the social network you want to analyze.

Growth of your community: where you can know how your profile is evolving, your number of followers and what your audience is like (demographic data).
Publications: analyze the general performance of your content on each social network and each post individually to know which ones work better and which ones you can optimize.
Analysis of your competition: analyze the strategy, profile and publications of your competitors to learn from their content and get ideas.
In the "Summary" section you have the metrics of all the connected social networks together and one by one ordered from highest to lowest.
In the Real Time section you can analyze what is happening at this very moment on your website.

Inbox

Check all the conversations generated related to your publications. You can filter by social network, private messages, comments.

Planning

Calendar

Organize all your posts in a calendar.

This planning function is very easy to use once you know what you want to publish and the best times to do it. All you have to do is follow these steps:

Select the day and time you want to publish on the calendar.
Add an image, video, GIF, or link.
Once scheduled, it will be published automatically.

What can you do?

Publish the same content on multiple social media at once.
Drag images from your computer to attach them to the post.
If you place a link at the end of the text, the link will be displayed expanded with the image preview and description.
Publish up to 10 images, an animated gif, or a video.

Once the scheduled posts are published, they will appear in green on the calendar.

The time slots marked in dark blue are your best hours, meaning when you have the most chances of getting higher interaction.

Create a new post

Click on the "Create new post" option
Select the social media where you want to make the post
Create a template for your post, but if you want to edit it according to the social media, click "Edit by social media"
Select the time and day you want to schedule the post
If you want to add a GIF, image, or video, add it at the bottom

On the right, you can see the preview of the post. You can see how it looks both on desktop and mobile format and filter by social media.

Image Editing

This option is available for all social media where you publish.

What can you modify?

Crop.
Edit: Brightness, exposure, contrast, etc. editing options.
Add filters.
Include stickers: You can add logos or images over the photo.
Draw on the photo.
Frame: Applied over or around the image.
Censor: Ability to pixelate the selected part of the image.
Resize.

Image Bank

Find the photo you need in the image bank.

The page from which the multimedia content comes is Pexels, an image bank with a large library for you to find the ideal photo for your post.

Find the ideal photo with Pexels' recommendations.
Search by keyword according to the content of your post.
Filter by dominant color by entering the color code.

Which social media can I plan?

Recommendations

INSTAGRAM
You can publish in two different ways:
- Plan posts with a video, a photo, a Reel, or a carousel automatically.
- Plan long videos or stories with notifications.
  In the case of automatic publication, it can be an image, a video, a Reel, or a carousel.
FACEBOOK
- Schedule images in JPEG or PNG format with a maximum size of 30 MB. At 1200×1200 for square images and 1200×900 for horizontal ones.
- Schedule videos in MP4, MOV, or GIF format up to 4 GB and a maximum of 240 minutes.
- Schedule reels from 4 to 60 seconds in vertical format.
TWITTER
- Images in JPG, PNG, or GIF format up to 5 megabytes.
- Videos: in MP4, MOV, or GIF up to 512 MB, with a maximum duration of 2 minutes and 12 seconds.
LINKEDIN
- Images
  - Format: PNG or JPEG
  - Weight: max. 5MB
  - Recommended size: pixels 552 wide x 276 high
  - Ratio: from 3:1 to 2:3 (Width/height). If the ratio is greater, the image is centered and cropped.
- Videos
  - Format: MP4 or GIF (MOV is not supported).
  - File size: minimum 75 KB and maximum 512 MB
  - Video duration: minimum 3 seconds and maximum 15 minutes.
    GOOGLE BUSINESS PROFILE
    You can publish for both the Posts section and the Photos section. Depending on how you plan, it will be published in one or the other section
- Text: post is published.
- Text + link: post with button and image taken from the link.
- Text + image: post with image.
- Text + link + image: post with image with button.
- Image (without any text): published as a photo.
PINTEREST
- Images in .PNG or .JPG format and a maximum of 20 MB. It is also recommended to use a 2:3 ratio of 1000X1500.
- Videos: MP4 format or another different one that the planner takes care of adapting, must last between 4 and 15 seconds and have a maximum weight of 500 MB.
TIKTOK
- Videos: size less than 50MB, duration must be a minimum of 3 seconds and a maximum of 60, MP4 format (if you upload in .mov the platform automatically transforms it) and a resolution higher than 540px.
YOUTUBE
- Videos: longer than 60 seconds and with rectangular orientation, format 1:1. Maximum size: 500MB
- Shorts: videos of less than 60 seconds in vertical orientation: 1:1 or more vertical.

History

Filter by social media to know the status of your posts, you can see if they are published, still pending publication, in draft, or if there has been any error.
In the search bar, you can find any post using keywords.
Delete the posts you have created that you did not like or that have had any errors.

Autolists

An autolist is a set of several publications that you can share on different social media automatically. You can schedule them periodically. Define on which days and at what times you want them to be published automatically, and you can start it, pause it, or circulate it so that your social media are always active.

Share content manually, through a CSV file, or with an RSS feed.

Creating an autolist

Click on "Create new autolist"

Name: name that defines the content that the list will contain.
Global configuration:
Repeat: Circular list. Once a content is published, it moves to the end of the list to be published again when it is its turn. If not, it will be removed from the autolist and will not be published again.
Shortener: Automatically shorten your URLs.
Networks to publish: Activate the social media where you want to share your posts simultaneously.
Scheduling: Select the days and times of the next publication.
Content of the list. You can do it in three ways:
- Manual: click on write new and draft each post.
  CSV: upload the CSV file with all the data of the posts you want to add to your autolist. The CSV file will have two columns, the first for the text of the post and the second for the URL of the image you want to add, which is optional. You can configure the character that will be used as a separator between the two columns. If you want to add an image, it must be previously adapted to each social media.
  RSS Feed: it is a file generated by some websites that contains the information published by that website. This RSS is updated every time new content is published on the blog.
  The first thing to do is to put the URL of the feed and click on search. If the file is correct, the recent content contained in the feed file will be discovered.
  Next, complete the following information:
  - Prefix: text that will go at the beginning of all the posts that your feed contains.
  - Suffix: text that will be placed at the end of each post.
  - Include previous posts: if you click on this option, the last contents contained in the RSS and the upcoming ones will be included. If you do not check this option, only the next ones will appear, meaning that the autolist will start when a new post is made.
  - Add deactivated posts: which means that the posts added will be included deactivated, so they will not be published on your social media until they are manually activated.
  - Add to the beginning of the autolist: if you check this option, the new posts from the RSS will be incorporated at the beginning of the autolist. If you do not check this option, they will be added by default at the end of it.

SmartLinks

A link to manage all posts.Connect your audience with your strategic content and make the most of the potential of your bio link. Drive traffic to any website, social media, or content. Increase sales, conversions, and visits. Measure the performance of the links to know how they are working: detailed data on link visits and CTR. Create as many buttons or clickable images as you need, organize them by sections, and lead your followers to content that generates conversion. Landings, forms, sales pages… you decide.

Customize your SmartLink:

Customize the URL of your smartlink: mtr.bio/yourname.
Add a logo, name, and description.
Customize the background, buttons, and grid of images.
Configure the buttons you need and link your images, videos, and posts.
Copy your unique and personalized link and paste it in the bios of your social media, email signature, or any other support that allows clicking.

Do you know how your ads work on Google Ads, Facebook Ads, and TikTok Ads?

Connect your accounts and you will be able to create your own ads and campaigns from the tool, plus, manage the performance of your ads and analyze them with interactive graphs.

Reports

Generate reports automatically in PDF or PPT with all your statistics from all the social media you have connected to the platform.

These reports can be customized with your company data by selecting the following aspects:

Time period you want to include in your report.
Adapt and customize the reports using reusable templates:
- Choose which sections you want to include, metrics you want to appear, and the maximum number of rows in the lists.
  Mark which networks, which sections, and the order of the tables.
- Design your own backgrounds
  Add a custom background to the pages
- Choose corporate colors
Your company or agency logo (which will appear at the bottom of each page)
You can choose from 8 languages when generating your report or creating templates
Schedule the periodic sending of the report to the address you want
Choose PDF or PPT

Review the history of the last 10 generated reports, when they were made, what they included, and in what period.

Frequently asked questions

How many brands can be integrated into social media?
With an Acumbamail account, only one.
Do you need special plans within those social media?
No.
Can you compare with competitors? How many can be added for comparison?
Yes, up to 100 different accounts. You only need the username of your competitors. You can observe your competitors on Facebook, Twitter, Instagram, Twitch, and YouTube.
In the reports, how many emails can I add to receive the report monthly?
There is no limit.
If I have a multi-user account, can I know who made a post?
No. Multi-users accessing with your Acumbamail account depend on the main account. All posts made, regardless of the status, are done with the main account. Only users with Manager and Administrator roles can access.
Are SmartLinks like a landing page?
Yes.
Can the emails of followers be used to create a list?
No.
Can I connect a personal LinkedIn account?
Yes. But only for publishing. Analytics are only obtained from company accounts.
What is the analysis capacity?
If we talk about history, it is 2 months back from the moment a social media is connected, except for the number of followers which we cannot know. That is, this data is taken at the moment you connect to the social media. If we talk about metrics and for example, you have been using it for a year, you could check the metrics for the entire year plus the 2 months back obtained when connecting the account for the first time.