Abandoned Cart in Shopify with Zapier
Zapier is an application for automating processes between different applications, and thanks to our integration, you can know and save which customers have left their abandoned cart in your Shopify store, to later notify them through an email marketing campaign.
On this platform, Shopify has several triggers to include in your Zaps (automations). One of them is the new abandoned cart trigger (New Abandoned Cart), which allows you to know the details of a customer who has not completed the purchase process.
How can I send campaigns to these subscribers?
For example, you could set up a Zap with two main steps, the first would be a new abandoned cart trigger (New Abandoned Cart), while the second step would be the action to add or update a subscriber in Acumbamail (Add/Update Subscriber), this way, you can send campaigns to these lagging customers.
When configuring the Zap, it is important to know what relevant data exists, and what we want to do, to store that data and then be able to segment and send an email campaign. The new abandoned cart trigger offers us many attributes such as the cart identifier, the items that make up the cart, and more general data, such as the customer's country of origin or the time at which it was abandoned. After that, we can add to our lists, but first, an example of the response can be seen in the following image.
(To see all available attributes, you can visit the official documentation of the new abandoned cart in the Shopify API).
After this, you can format the fields obtained through any of the Zapier actions (In this case, the creation date of the abandoned cart is formatted).
Later, you can configure the add subscriber action to take the fields you want from the previous actions and the trigger.
This way you can add your subscribers to remind them to complete their purchase.
In addition to this example, you can use the rest of the actions and triggers to automate your marketing flows. Develop your creativity with Acumbamail and make the most of your time!