Google Analytics

Integrating Acumbamail with your website's Google Analytics account will allow you to fully monitor the behavior of subscribers from an email marketing campaign on your website.

Tracking your campaigns by integrating Google Analytics allows you to track the links you have sent in your campaign.

How to integrate Google Analytics with Acumbamail?

1. First, if you do not have a Google Analytics account associated with your website yet, you will need to go to the Google Analytics website and sign up using the “Create an account” button. To do this, you will need to have a Gmail account.
   Once you have registered, you will have to enter the tracking code provided to you on your website (on each of the pages) and you will have integrated Google Analytics into your website.

2. Now all that remains is to integrate Acumbamail with Google Analytics. It is very simple, you have tocreate your campaignand in the first step, inAdvanced optionsactivate the “Activate Google Analytics” option.

   

3. Once you have checked this option, you will have connected all the links of your campaign to your Google Analytics through UTM values. If you double-click, you can customize the utm values to your liking so that they appear as source (utm_source) and campaign (utm_campaign) in your Google Analytics.

4. This is an example of the analysis you would have in Analytics: